Email:
Work email address
Sign up
“There’s a clear playbook for AR and video peru b2b leads success, and adhering to best practices can significantly increase attention regardless of the format. For AR, creating shareable experiences led to higher attention garnered, while the utilization of prominent branding, sound-on design, and talent presence were associated with higher attention.”
Based on these findings, Snap suggests that brands should look to integrate video and AR campaigns to maximize resonance, while also recognizing the education and advocacy benefits that AR-specific elements can provide.
Snap also emphasizes a variance in approach in each different campaign type:
“Utilize urgency in videos and shareability in AR.”
AR activations are good for building more association, and enhancing brand awareness, and as such, building them for more shareability aligns with these goals, and leans into those strengths.
These are good tips, which could help you get your own AR campaign on the right track in 2025. And given the engagement and focus benefits, it may well be worth considering for certain promotions, dependent, also, on your audience.