Everything you need to know about short-form video content

[Dimaeiya333]

Short-form video content is on its way to becoming one of the most popular formats of social media content. Short, often funny and engaging videos connect people around the world and are a great way to present your brand. In all likelihood, the popularity of short videos will only increase in 2023. As a marketing tool, short videos are therefore indispensable. In this article, we have highlighted everything you need to know about short-form video content.


Key points
People prefer video content over written content;
Short-form video platforms Instagram Reels and YouTube Shorts are expected to grow, taking (some) market share from TikTok;
The benefits of short-form video content are high engagement, memorable content, sense of community, virality, and high ROI;
UCG, influencer ads, product teasers, behind-the-scenes and FAQ videos are the trends to watch in 2023.
What is short-form video content?
Short videos range from 15 seconds to 3 minutes in length, depending on the platform they are posted on. However, a short-form video is typically less than 60 seconds long. Unlike long-form videos, which typically last around 10 minutes, short-form videos feature content that is interactive, fun, and most importantly, easy to digest.

Due to their short nature, the content of these videos engages viewers, without losing their attention . This makes them a great tool for advertising, marketing, and getting consumers to engage with your brand. Perfect in a world where people are always on the move and attention spans are getting shorter.

What are the major short-form video platforms?
If you want to promote your brand through short-form video, there are 3 main audit directors auditors email database platforms you can use: TikTok , Instagram Reels , and Youtube Shorts .

Launched in 2016, TikTok was one of the pioneers in offering a dedicated platform for short-form content. With over 1 billion monthly users as of 2022, TikTok currently holds the title of the largest short-form video platform. TikTok allows for uploading videos up to three minutes long . In the app, users can switch between “For You,” which shows videos based on an algorithm, and “Following,” where they can watch videos from people they follow.

Following the success of TikTok, Meta decided to launch its own short-form video platform Instagram Reels in 2020, available to all Facebook and Instagram users. Although it had a somewhat rocky start, Reels now has over 1 billion monthly active users. Instagram Reels supports videos between 15 and 30 seconds long , including sound. Reels’ algorithm looks for videos that you are expected to like, partly determined by your previous viewing behavior.

In reaction to TikTok and Instagram Reels, and to capitalize on the short-video trend, Google launched the YouTube Shorts tool in September 2020. Although Shorts was the last of the three platforms to join the fray, it currently receives 30 billion views per day and has 1.5 billion monthly users. YouTube Shorts videos have a maximum length of 60 seconds . Users are suggested videos based on their viewing history and engagement with previous accounts.

Although TikTok is currently the leading short video platform, its competitors and rivals Meta and Google are quickly catching up. By 2023, Instagram Reels and YouTube Shorts are expected to rise in popularity and take some or perhaps even all of TikTok’s market share.