In marketing, businesses use Maslow's hierarchy to find out the most pressing needs of their target customers and then meet those needs with their products or services. For example, if you're selling children's bicycles, you have to remember that the buyers (the children's parents) will be particularly concerned with meeting the "safety need," so you might include a set of training wheels and a free helmet. If you're selling luxury handbags, this purchase comes from a desire for "status." To meet this core need, you might design bags with the same iconic color scheme or make the brand name large and prominent.
Dale's Cone of Experience is a famous 1960s model of the learning process that shows how people typically absorb and remember information. According to Edgar Dale's model, the most effective way to deliver information and make it stick is through some form of experience. This is usually an active output in which learners role-play or participate in a egypt telegram number database simulation or seminar. The second best way to teach is to help your audience visualize the information through images or videos, or through live demonstrations where they can hear you explain while seeing the real thing. Finally, the hardest way for an audience to understand and retain a new topic is to read a text or listen to a lecture.
This basic learning model is relevant to your sales and marketing because you are always trying to get the message across, to convey something to your audience. Whether you want to spread brand awareness or convince potential customers that your product is a good choice for them, you need them to understand and remember what you are saying. Of course, multimedia such as images, animations, and videos must be cleverly combined in an ad or presentation, but you also need to add experiences to this mix. As an example of an "experience," you could host a webinar that includes discussions and workshops to allow customers to participate, discover and make connections on their own.
You know how sometimes you hear about something for the first time, and then you start noticing it everywhere? It’s a cognitive bias called the Baader-Meinhof phenomenon, or the frequency illusion, where increased awareness of something leads you to think you’re seeing it more often than before, leading to the misconception that it’s suddenly become super-hot, trending.