How does TikTok Business work, is it the same as TikTok Ads?

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This is a very common question and we will clarify it for you in this blog. TikTok Ads and TikTok Business are not the same , although they are closely related.

TikTok Ads is TikTok’s advertising platform, where advertisers can create and launch advertising campaigns on the app. It allows businesses to create ads in a variety of formats, such as videos, images, and augmented reality effects, and choose their target audience based on TikTok user demographics, interests, and behavior.

TikTok Business is a free tool that allows businesses to create a business account on TikTok. This account offers businesses analytics, statistics, and promotion tools to help them develop their presence on the platform. It also allows businesses to access the TikTok Ads platform to create and manage their advertising campaigns.

How much does it cost to place an ad on TikTok?
The cost of advertising on TikTok depends on various factors such as the campaign objective, budget, target audience, etc.

TikTok uses an ad auction model where businesses set a maximum bid for cost-per-click (CPC) or cost-per-thousand impressions (CPM) . The final ad price is determined based on the maximum bid, the relevance of the ad to the audience, and the competition for ad inventory on the platform.

The lowest CPM is $0.50 per mile, meaning businesses can pay 50 cents for every 1,000 views of their ad . The minimum CPC is 0.02 cents per click.

And although TikTok has not commented on official costs, it is estimated that t vice president software email database he minimum budgets for campaigns and ads are:

Campaigns:
Minimum daily budget: $50USD
Minimum lifetime budget: $50USD
Ad group
Minimum daily budget: $20USD
Minimum lifetime budget: This will depend on the daily budget calculation multiplied by the number of days scheduled for the ad.
How to create efficient campaigns with TikTok Ads in 7 steps
An effective TikTok Ads campaign is one that manages to meet the marketing objectives set by the company , maximizing the return on investment . This means that the campaign has reached the target audience, generated a high level of engagement, and contributed to increasing brand awareness, sales, or any other objective in a cost-effective manner.

To achieve this type of successful advertising strategies, there are a series of essential steps that we describe below:

1. Understand your audience
It’s important to know and understand audiences on TikTok because it helps brands create and promote relevant content that resonates with their target audience. By knowing your audience’s demographics, interests, and behaviors, you’ll be able to tailor the tone of your campaigns to better convey your messages, increase engagement , and build a stronger relationship.