"Get Going!" by David NewmanThe author will tell you how to avoid boring marketing and focus on the right actions. The methods from the book will help pump up the expert brand and teach you how to use social networks to the fullest.
"The Art of Starting 2.0" by Guy KawasakiHow to give a presentation, lead a team or a project, get funding and present your project - all this is described in the book. The author teaches how to communicate with a team and grow it.
"The Good, the Bad, the Selling One. Presentation Mastery 2.0" by Alexey KapterevKapterev argues that a presentation should be not only informative, but also captivating. In his book, marketers will find examples and advice on content, slide design, use of graphics and special effects, and on developing the skills of a successful presentation.
"Data: Visualize, Tell, Use. Storytelling in Analytics" by Naflik ColeThe author teaches the principles of data visualization and their effective use. How to make data the main zalo database element of the story, and not boring numbers, is described in this material.
"Give Me an Idea: How to Make Others Fall in Love with What You Invent" by Jeroen HeilThis book will teach you how to persuade. It will show you how to really influence the decisions of people important to the project.
Book Collections for Marketers on Soft Skills"Emotional Intelligence in Sales" by Keith FerrazziThe author reveals the algorithm for developing emotional intelligence. And explains how to use it to gain the trust of clients and achieve impressive financial results.1. Self-development and personal growth
"Open Intelligence" by David EaglemanHow to improve the quality of life, speed up self-development or start a business - the authors have found a recipe. They came to the conclusion that original thinking is needed, which finds opportunities beyond the usual.
"Unstoppable: 1000 Ways to Motivate Yourself and Others" by Jen SinceroA powerful motivational guide from Jen Sincero. The book contains practical tips and techniques that will help you unleash your potential, overcome fears, and achieve your goals.
"Manager's Encyclopedia. Algorithms of Effective Work", Boris ZhaliloThe book contains algorithms and tools for solving management problems, from setting goals to motivating employees. The author of the encyclopedia shares his experience and gives valuable advice on increasing productivity.
"Turning on the charm using the secret service method" by Jack SchaferA practical guide from a former FBI agent. The book reveals the secrets of influencing people, persuasion techniques and reading the interlocutor. The author shares proven methods that help to win over others and achieve success in communication.