One guideline might be to ask yourself what will spark

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These expected results must be aligned with the objectives of the email campaign. That is: what actions you want the recipients to take, which may be purchases, subscriptions, clicking on CTA buttons to social networks or the company's website, among other options. In turn, these technical and email marketing objectives must respond to the strategies proposed by the company, so that they respond in a clear, concise, and coherent manner to the brand image that it wants to transmit and reinforce. Tips for getting the best results with email marketing Email marketing that doesn't deliver results can be improved. To do so, you can implement some guidelines that you should follow: 1.- Work on the subject line Subject line First, get your email opened. The first goal we must set is to get our email into the user's inbox. Faced with a multitude of emails every day, people generally choose to open the one that catches their attention the most.


That initial element can be broken by college and universities email list paying special attention to the subject field , there you have to deploy all your creativity to, in a few words, write what will awaken interest in reading the interior , these words are the key to success. the user's interest. When writing, try to use a subject line with simple and direct language. This way, you express appropriately what you want to be understood. Appeal to the emotions and feelings of the recipients. 2.- Connect with your email recipients Abandoned cart: connect with the user To achieve this, take a good look at your emails and try to understand the point of view of the people you are targeting with your email marketing campaigns. Think about what kind of messages you are interested in receiving, this is a good guide when writing.