Touchpoints are all the places on your website where your customers and potential customers can interact with your business.
This step is very important in creating a lead journey, because it gives you insight into the actions your customers are taking , as well as the reasons why they are using fewer touchpoints than expected.
This not only covers your website, but other points such as:
Social networks.
Paid ads.
Email marketing.
Analyzing the following points will also be very useful:
Behavior
List all the actions your customers take during their interaction germany whatsapp number database with your brand . This could be a Google search for your keywords or clicking on one of your emails.
Emotions and motivations
All marketing is a result of cause and effect. Likewise, every action your customer takes is motivated by an emotion . And your customers’ emotions will change depending on where they are in their journey.
The emotional driver of each of your customer’s actions is usually caused by a pain point or problem. Knowing this will help you provide the right content at the right time, so you can smooth out the customer’s emotional journey through your brand.