StoriesShort videos — Stories, with brand mentions help to increase trust and strengthen relationships with the audience. Most often, users tag the brand account in photos or video reviews.Fitness club uses photos of users from stories as content for Telegram channel
repost to the brand account;
take a screenshot or save and use in posts.
In essence, this is free advertising if users themselves decide to write a review.There are two options for using this content:
ReviewsPeople talk about their experience using a product through texts, podcasts, photos and video reviews. They talk about the quality of a product or service, its characteristics, and also express their opinions. For a brand, this is a great chance to see the strengths and weaknesses of an offer from the consumer's point of view. And positive reviews can be posted on your website or social networks as ready-made content.iPhone 15 review on YouTube
MemesThis is one of the most viber database engaging types of content: they are reposted, commented on and adapted for themselves. Memes sometimes fire a second and even third time — that is, the content works on its own, without support from the brand. This way, you can increase engagement in your own channels, make your company more recognizable and find that part of the target audience that you couldn’t reach before.An example of a meme from users in the Telegram channel
How to Launch a UGC CampaignPeople won't just create content for a brand or share it on social media.1. Define your goals - increase brand awareness, increase engagement, or collect product reviews.Work on a UGC campaign can be divided into 6 stages:2. Study the audience - find out what people like, what platforms they use for communication.3. Enter into a dialogue - start communicating with users and suggest how and what kind of content they can create in connection with the brand. For example, directly ask them to post photos, videos, reviews or something else.4. Offer motivation - a discount for a review or a small nice gift for a repost are great incentives for users to create content for the brand.5. Use memorable and unique hashtags to make your content easier to find.6. Analyze – regularly check user-generated content, evaluate its quality and take successful solutions into work.Launching a campaign is only half the battle; it needs to be continuously maintained.1. Moderation — check user content before publishing to avoid unwanted material. Nude photos or indecent gestures in video reviews can bring trouble to a brand, not loyal customers.We have identified three important points when working with UGC:2. Personal stories - user successes, reviews and stories sell better than materials from the company. Personal experience is trusted much more.3. Copyright - user accounts must be noted when publishing materials on the brand's social network. And even better - get consent for publication, so that there are definitely no questions for the company.If necessary, the promotion strategy can be changed. For example, first attract the audience and increase recognition with contests with reposts. And after a while, make a 10% discount for a review to increase the level of trust of customers who came after the first campaign.UGC helps to promote business because people trust other people more than advertising. But to get such content, you need to be able to find the right users, motivate them to create content and choose the right formats. If you don’t have time or just don’t want to do this, write to us, we will help.