Following the law is good, going beyond it is better

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… and it is in your interest.

As an influencer/content creator, you can go beyond your legal obligations by becoming a responsible influencer.

26 “Everyone thinks and says what they want on the Internet”: does freedom of expression allow all opinions?
Freedom of expression, that is , the right to freely express one's opinions, is the same on the Internet as it is in real life.

However, this freedom to freely express ideas is not absolute and its exercise has certain limits. For example, incitement to discrimination or violence is prohibited.

Similarly, although the dissemination of false information is not necessarily i cmo email lists llegal and the publication of false information is not necessarily done with the intention of misleading, in certain cases specified by law it may be punishable . Online platforms are therefore obliged to take measures to combat the dissemination of false information that may disturb public order or alter the fairness of elections .

Influencers , with their large audiences, have a responsibility to protect the public . It is therefore essetial to check information for yourself before posting or broadcasting it, especially now that online platforms play a key role in public information and opinion-forming mechanisms.

27. How can you integrate environmental issues into your marketing activities?
A good understanding of the advertisers targeting you will enable you to choose brands for your advertising that are in line with your values . For example, you can ask brands for proof of their commitment to CSR .

You can also highlight the ecological impact of your communications, particularly sponsored content .

To find out more, you can consult the Ethical Influence Charter drawn up by the groups “Paye ton influence” and “A quand demain” .

28. What is the Code of Recommendations of the ARPP (Autorité de régulation professionnelle de la advertisingité)?
On the ARPP website you will find recommendations on communication:

«Digital advertising communication,
«Sustainable development,
“Eating behaviour and health claims”,
“Image and respect for the individual”
“Cosmetics”,
“Alcohol, gambling and the financial sector”.
You can choose to join the ARPP and become part of the regulatory framework for advertising professionals. By doing so, you agree to comply with the ARPP Advertising Standards Code.

Advertising recommendations and failure to comply may be subject to a sanction by the Advertising Standards Jury (JDP) .

29. How can I obtain the Certificate of Responsible Influence launched by the ARPP?
The ARPP Responsible Influencer Certificate, created in September 2021, certifies that you are familiar with the legal and ethical framework of influencer marketing.

Candidates must complete a 3.5-hour online training course that educates influencers and gives them the tools to protect their audiences and consumers.

This training also allows them to stand out in the eyes of brands, agencies and institutions that want to work with responsible content creators . That's an added value for you.

This certification is based, among other things, on measures relating to transparency, fairness, consumer protection, the environment, the protection of minors, the status of child influencers, image, respect for the person and the fight against sexism and all forms of violence…

30. What other initiatives exist?
Complying with a charter applicable to influencers is an opportunity to share with other influencers , but also with brands and advertisers, a vision of the values ​​applicable to influencer marketing.

It also reinforces the sense of confidence that your work can inspire consumers and advertisers.

There are several ethical charters in influencer marketing, including (but not limited to