Social Media Funnel for Beauty Salon

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One of the most popular professions in IT and Internet marketing today is an SMM specialist, whose tasks include developing and implementing a sales funnel in social networks. Find out more about what tools and marketing mechanics SMM specialists use to get more sales in social networks in the article “How to become an SMM pro” .

Content Marketing Funnel: This is the process of creating and distributing content with the goal of attracting, engaging, and converting potential customers.


An email marketing funnel is needed to analyze the effectiveness of email newsletters. It allows you to track how many people opened the email, how many clicked on the link, and how many made a purchase.


A/B testing of a sales funnel: This is a method of testing different versions of a sales funnel to determine which one is most effective.

Funnel examples for the B2B segment
The sales funnel for the B2B segment usually consists of the following stages:

1. Attracting potential russia consumer email list clients - includes participation in industry exhibitions, publications in specialized publications, searching for potential clients on the Internet.

2. Qualification of potential clients - at this stage, the client's needs and capabilities are determined, and their readiness for cooperation is assessed. If there is a collected database of potential clients, this stage consists of cold calls, when the manager introduces the client to the product and offers to receive a presentation by email.

3. Product presentation – at this stage, the seller makes a commercial offer, provides the client with information about the product and answers his questions.

4. Negotiations and contract conclusion - here the parties discuss the terms of cooperation and conclude a contract.

5. After-sales service - after the contract is concluded, the seller continues to support the customer by providing technical support and consultations.