What Is Web3 and Why Is It Important to the Future of Marketing?

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Definition: Web3 is a more decentralized vision of the World Wide Web built on blockchain technology and cryptocurrencies to make the Internet more accessible, secure, and private for users.

Have you ever thought about the future of the Internet? In our world of never-ending technology, you might have heard the buzz about a new era of the World Wide Web: Web3.

So, what is Web3, and why does it matter to marketers? We’ll answer those questions and more on this page. Get a brief overview of everything we’ll cover below:

What is Web3?
When will Web3 launch?
Why is Web3 important for marketers?
Keep reading to have everything about Web3 explained!

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Web3 explained: What is Web3?
Web3, also called Web Three or Web 3.0, is essentially the third generation of the Internet. Since it’s not yet been released, Web Three is a vision of a new, better Internet that puts more power and control into the user’s hands instead of big tech companies.

To get a better idea of what Web3 means, let’s take a look at the history of the Internet and Web 3.0’s core features below:

Breakdown of the history of the Internet
Contrary to popular belief, the Internet wasn’t simply invented and has existed ever since. The World Wide Web we’ve come to know and love today is the product of evolving technology and is entirely different today than when it first came to life.

Let’s explore how the Internet’s evolved by looking at Web1 and Web2.

Web1
Web1, also called Web One or Web 1.0, was the first version of the Internet and was introduced to the world in the 1990s. The first generation of the World Wide Web was very basic and not nearly as complex as it is today.

web1 example what is web3

It mainly consisted of basic fonts, blue hyperlinks, and grey buttons. Web 1.0 was primarily full of static websites owned by large companies. As a result, there was very little interaction between users and hardly any user-generated content (UGC).

Web2
Web2, also referred to as Web Two or Web 2.0, came into existence in 2004. It’s the current generation of the Internet today. Instead of only companies creating websites and sharing content, users can also create content and interact with other users.