"Content Marketing Management" by R. Rose and D. Pulizzi
The authors of this book are sure that you should not expect a "wow effect" from advertising campaigns if they do not contain creative content. It may seem that this is a publication for copywriters, but businessmen can also get very valuable information here. After reading the book, you will learn how to correctly express your thoughts in words, develop trade offers and describe tasks within the framework of business.
"How People Think" by Dm. Chernyshev
Why can't you develop a successful advertising campaign? - Often, marketers' mistakes are due to ignorance of how people think. This publication contains fairly simple tips that allow you to successfully solve business problems of any complexity.
"Neuromarketing in Action" by D. Lewis
This work does not cover the ig database basics of digital marketing, analytics, promotion methods, etc. But the book does contain very valuable information about how aromas, light, music, and color schemes make customers make impulsive purchases. "Neuromarketing in Action" can be recommended to anyone who is involved in marketing in practice. You will learn about various methods of influencing the minds of customers and will be able to push them to buy.
"Blue Ocean Strategy: How to Find or Create a Market Free of Other Players" by W. Chan Kim, R. Mauborgne
The publication can hardly be called a novelty. It has long been a very popular textbook for businessmen. It presents clear instructions on "inventing something new". Do you want to find a profitable place for business and get rid of competitors? This book is especially worth reading for entrepreneurs who believe that the peak of success is already behind them and all goals have been achieved.
"The Psychology of Persuasion" by Martin Steve, Cialdini Robert, Goldstein Noah
Many great ideas have remained unrealized only because their authors were unable to express them correctly and convey them to other people. After reading this book, you will definitely get rid of the problem of finding the right words and arguments.
In conclusion of this material, we would like to draw your attention to the fact that the digital marketing system is increasingly replacing traditional PR methods. But despite this, the best promotion result is provided only by a harmonious combination of online and offline advertising. Do not give up experiments, create your own promotion strategy and follow trends. This approach will ensure income growth and secure your business among the market leaders