#3: Where will audiences find this content?

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Wondering if your audience has started guatemala b2b leads actively disliking your videos? The Likes vs. Dislikes report can help you keep an eye on this important ratio. The occasional poorly performing video is nothing to worry about, but if the overall trend is more dislikes than likes, you may want to make some changes to your YouTube channel strategy.

YouTube Analytics Group Content Tag Engagement (reported via Likes to Dislikes ratio 8)
YouTube Studio's traffic reports are great for revealing how viewers find your content. But typically, you can only view this data at the channel or video level. When you create a video group, you can monitor your traffic sources over time and see if certain websites or search engines continue to bring in clicks.

For example, let's say the videos in your group typically drive a lot of traffic from YouTube searches. If you notice that the platform’s native search engines are driving traffic to your content, this may be a sign that your content isn’t optimized for YouTube search. It could also mean that the topic or keyword isn’t seeing a lot of search volume, which may require revisiting your YouTube SEO strategy.

On the other hand, you may notice that other traffic sources, such as browse features or channel pages, are suddenly driving more traffic to your content. On the main Analytics tab, you can view traffic source data for individual videos in the group. You can then identify sources of additional views, such as playlists that include your videos or videos that recommend your content.