Three Key Points to Be Thoroughly Implemented

[ishanijerin1]

Use of social media
Live commerce by store staff
Recovering dormant customers with CRM



Restaurants are one of the industries that turn leads into sales with overseas chinese in worldwide data have been hit hardest by the current coronavirus pandemic.

I believe that each store is trying to overcome these difficulties in various ways.



The graph above shows the search term trends for "takeout" and "delivery."

The numbers here are a relative representation of the amount of people who searched for a particular keyword; the closer to 100 it is, the higher the interest in that keyword is.

From the graph, we can see that the number of people looking for restaurants offering takeout or delivery services has increased dramatically since April.



At the same time, it seems that an increasing number of stores are using MEO (Map Engine Optimization) and other methods to meet the needs of take-out orders.


This colour-coded graph shows areas that saw the biggest increase in the search terms "takeout" and "delivery".

The darker the blue, the more popular it is.



From here, we can see that there is an increasing need for "delivery" in urban areas and "takeout" in rural areas.

We can see that lifestyle changes and needs resulting from stay-at-home consumption also vary by area.




Many people are probably wondering how to continue their business in this uncertain situation.

Many IT and Internet companies are re-establishing their activities by switching to online business negotiations and communication.

Even in these circumstances, consumers are changing their spending style.

I sincerely hope that as many companies and stores as possible will be able to adapt to the changes in stay-at-home consumption and overcome this difficulty.