Diversifying your content formats is a great way to enrich your content and reach different market segments . Here are the 4 pillars of content that cannot be missing from your healthcare center's website:
Quality articles
Your website should have a blog where you post articles that are useful to your potential customers.
They should be easy to understand and resolve the most common doubts about treatments, specialties, conditions, symptoms, prevention, etc. The field of creativity is infinite when it comes to health.
Videos and Images
Adding visual content adapts to the needs of users who cameroon whatsapp number database want to resolve a concern immediately and in the most dynamic way possible. Not everyone has time to read an article or simply identifies more with videos or infographics when researching.
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You can create educational videos with specialists from your own health center talking about the topics we mentioned in the previous point. This will give more credibility and trust to your clinic.
Social networks
Social media presence is essential in the health sector to promptly address all concerns regarding schedules, appointment bookings, specialties, insurance policies the clinic works with, etc.
Let's say that more than a content disseminator, social networks are an extension of customer service for any clinic and of course, they represent a great opportunity to attract potential clients.
Email Marketing
Through this channel you can design a newsletter to send your patients the latest news about your clinic on a regular basis, including aspects such as:
New specialties.
Promotions or discounts.
New equipment to carry out different studies.
Updates regarding the insurance companies they work with.
Vaccination and/or prevention days.
Invitations to informative talks or forums with specialists.