Encourage customers to share their thoughts

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To encourage customers to share their thoughts and experiences, design a UGC campaign. You can get recommendations and user-generated content organically by asking your followers what they like barbados b2b leads about your product or how much they have benefited from your service.

For example, every time you share a testimonial or customer UGC, encourage your followers to share their own experiences. Invite them to send you a direct message or encourage them to tag your Instagram account in comments or UGC posts.

While some customers may send DMs or post their own testimonials, it’s also important to pay attention to comments. If you find a positive review or a solid recommendation in a comment, pin it to the top of your post or video. This way, anyone who looks closely at your content will see your best comments.

Success Stories on Instagram-11
You can use a similar approach with stories. In addition to encouraging followers to reply via DM, you can use question stickers to prompt followers to share specific experiences related to your brand. Then share their recommended responses in a series of stories, with the best stories shared as highlights.

Does your content tend to attract a lot of profile views? Make sure your Instagram profile shows customers how and where to share testimonials with your team. For example, you can encourage customers to tag your Instagram account (especially if you check tags and mentions frequently).

You can also invite customers to add your branded hashtag to their posts and videos if they want it featured on your Stories. If you go this route, be sure to check your hashtag feed regularly so you can respond to posts and videos and add them to your shared content calendar.