In addition to reducing the cost of sending mass messages and saving budgets, the message is also more in line with customer preferences. , reduce the blocking rate, while increasing the return rate and cultivating loyal customers. As for how to differentiate? Chen Yisheng took the common RFM model in marketing as an example. into groups based on the latest consumption time (Recency), consumption frequency (Frequency) and consumption amount (Monetary), and pull out the most important prime customers, ordinary customers and There are three major customer groups including sleeping customers. Golden Guest focuses on improving loyalty, such as creating a VIP system, membership days, exclusive offers, etc.
The purpose of regular customers is to increase the return rate, such as issuing discount coupons, increasing the frequency of consumption, and shortening the cycle of visiting the store. Sleeping customers tunisia mobile phone number list need to be awakened again. For example, customers who have not spent more than three months and have spent more than 10,000 yuan in the past will be sent coupons to attract them to spend again. Chen Yisheng pointed out that when designing marketing automation, you should think about the three Ws, namely When (when), Who (to whom) and What (what to do), such as for those who have received coupons that have not been written off for more than 10 days.
People, send redemption reminders, just think of the marketing script, and the system can execute it automatically. Through the continuous cycle of retention, activation and new acquisition, Ocard has achieved a golden triangle of endless customer traffic, successfully turning "traffic" into "retention"! Catering group sharing The small gathering finally entered the group implementation discussion session. Each group took one of its members' stores as an example, first set a marketing goal, and then formulated a marketing automation script based on the three W's of When, Who, and What. Finally, Ocard established Mr. Chen Yisheng and YAYOI Marketing Section Chief Wang Yajie gave simple feedback.