There are 2 main types of CRM activities:
Activation – these are discounts, bonuses and other methods of material incentives to perform the desired action. They are used when the client makes the first order to motivate him to make further purchases. This inevitably incurs expenses. At the same time, you make an offer that has no analogues among competitors, and thus gain advantages in the market.
Informational ones are related to additional services for current clients, for example, increasing the grace period.
Types of CRM Marketing
In the second case you:
inform about the appearance of new products;
receive feedback and answer mom database customer questions. This helps increase brand trust and form a positive opinion;
explain the procedure for using the product. This will be useful, in particular, when providing cloud access to software. The fact is that many clients do not have enough time to study the program, and they terminate the subscription.
To interact with the audience, email and SMS mailings, push notifications and, in addition, thematic groups on social networks are used.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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