5. Saint Laurent
Saint Laurent, synonymous with elegance and sophistication, maintains a solid place in the top 10. Influencers are drawn to its bold designs, impeccable tailoring and rock-chic aesthetic. It was mentioned 100,088 times on social media.
6. Balenciaga
Although controversial, Balenciaga remains a major creative force in the fashion industry. The brand stands out for its futuristic aesthetic, oversized silhouettes and captivating collaborations, making it a favourite among influencers. It has a total of 98,488 mentions .
7. Valentino
With 73,710 mentions , Valentino seduces influencers with its romantic charm and luxurious creations. The Italian brand perfectly combines glamour and elegance, making it the favourite choice of many influencers.
8. Fendi
Fendi stands out for its sophisticated creations and meticulous details. The Italian brand is popular for its iconic accessories such as the Baguette and Peekaboo bags, which give it a strong presence on social media ( 68,017 influencer mentions ).
9. Jacquemus
Jacquemus is growing in popularity thanks to its Mediterranean aesthetic and unique creations. The French company seduces influencers with its colorful pieces, original cuts and fresh approach to fashion. It generated 61,156 mentions .
10. Versace
The famous Italian fashion brand, which closes this ranking with 54,844 mentions , has collaborated with well-known influencers such as Aimee Song, a popular fashion blogger and social media influencer. She was invited to the brand's events and shared her experience on her social media platforms, creating visibility for Versace products.
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Share of voice of famous haute couture brands in terms of EMV
Share of voice is a concept that can be defined as the market share or presence of a brand in relation to its competitors in different channels . It is used as a metric to determine how well-known and visible a company is.
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To calculate share of voice, you need to divide the number of mentions of a specific b administration directors email database rand by the total mentions in a given market, and then multiply the result by 100. For example, if out of 100 total mentions, 10 are about the brand in question, then its share of voice would be 10%.
In this ranking, the top 3 is dominated by the fashion houses DIOR, DOLCE & GABBANA and LOUIS VUITTON.
Dior: 12.1%
Dolce & Gabbana: 8.3%
Louis Vuitton: 8%
Prada: 7.8%
Balenciaga: 7.1%
Gucci: 7.1%
Valentino: 5.7%
Saint Laurent: 5.4%
Fendi: 5%
Versace: 4.6%