Influencer Marketing Budget: How Much Does a Collaboration with a Content Creator Cost?

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Users tired of the constant bombardment of ads have been the ideal scenario for influencer advertising to be an ideal tool to respond to the demand for authenticity and transparency of new audiences. Therefore, if your company is considering carrying out a request for collaboration with an influencer, you must take into account that there are various factors that will determine the price of the contract, such as the number of followers, engagement and type of contract .

Instagram, TikTok and Facebook influencer prices
According to the Influencer Marketing Hub , the standard Instagram influencer rate card based on reach is as follows:

Nanoinfluencers (1000 – 10,000 followers) : 9.20 – 92 euros per post.
Micro (10,000 – 50,000 followers) : 92 – 460 euros per post.
Medium (50,000 – 500,000 followers) : 460 – 4600 euros per post.
Macro (500,000 – 1,000,000 followers) : 4,600 – 9,200 euros per post.
Mega (more than 1,000,000 followers) : more than 9200 euros per post
In the case of TikTok , prices range between:

Nanoinfluencers (1000 – 10,000 followers) : 736 euros per post.
Micro (10,000 – 50,000 followers) : 1380 euros per post.
Medium (50,000 – 500,000 followers) : 2760 euros per post.
Macro (500,000 – 1,000,000 followers) : 4600 euros per post.
Mega (more than 1,000,000 followers) : more than 6440 euros per post.
On Facebook , prices usually vary according to the vp it email database type of influencer in the following ranges:

Nanoinfluencers (1000 – 10,000 followers) : 23 – 230 euros per post.
Micro (10,000 – 50,000 followers) : 230 – 1150 euros per post.
Medium (50,000 – 500,000 followers) : 1,150 – 11,500 euros per post.
Macro (500,000 – 1,000,000 followers) : 11,500 – 23,000 euros per post.
Mega (more than 1,000,000 followers) : more than 23,000 euros per post.
How can brands contact an influencer for collaboration on Instagram?
The starting point for ensuring a successful collaboration lies in how the conversation begins. It is in this first contact where the ability to write an effective message to the influencer becomes essential.

Research the influencer: Before reaching out to an influencer, research their content, style, and values ​​to make sure they fit your brand image and goals. Make sure their audience is relevant to your product or service.
Write a clear and concise message: When writing to the influencer, it is important to be clear and concise in your message. Include relevant information about your brand, your communication channels, your audience profile and a clear proposal for collaboration.
Personalize your message: Avoid sending generic messages or copying and pasting the same message to multiple influencers. Personalize your message for each influencer, showing that you have researched their work and why you think they would be a good collaboration.
Value proposition: Highlight the benefits of the collaboration for the influencer, such as exposure to a new audience, the possibility of receiving free products or services, or the opportunity to generate additional income.
Be professional: Make sure your message is professional and respectful. Avoid spelling and grammatical errors, and use a friendly and cordial tone.
Follow platform policies: If you’re reaching out to an influencer through a specific platform like Instagram, make sure you follow the policies and guidelines set forth by that platform regarding collaborations and advertising.