There were also unfunny resonant stories, like the mission "Not a word in Russian" from Call of Duty: Modern Warfare 2. This scary and thought-provoking example shows the realities of the confrontation of different cultures in the information space.
ALEXANDER KRAVTSOV
BirdsBuild Marketer
Everyone knows the iconic phrase "Press F" from the game Call of Duty: Advanced Warfare. Today, it is used on the Internet, in life, and at work to say goodbye to something truly important... In the same way, the phrase "Have I told you what madness is?" from the game Far Cry has gone beyond the Internet community and entered real life.
Many AAA game announcements cause active discussion not only on specialized sites, but also on platforms that have nothing to do with games. And the language of gaming memes is spoken by both the younger brazil consumer email list generation and middle-aged people.
ILYA STROKACH
Director of Client Business Growth at digital marketing agency icontext
GTA is one of my favorite games and I think it is an unrivaled masterpiece, starting from the very first parts with a top view. And when I played GTA Vice City for the first time at a friend's place - I had a complete template break and it seems that everything turned upside down then...
GTA San Andreas was the first one I was really looking forward to. I remember how there were stories going around that you could rob banks, do whatever you wanted, and live a life that seemed like real life. I remember hours trying to install it on my aunt's computer and the bitter disappointment with the disk and I had to wait another month. And I remember the disappointment that you couldn't live a real life there, but the wild pleasure from the game itself. It's interesting that these stories were later implemented in GTA V.