Website/Advertisement Design: What You Need to Know and Why It's So Important

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In the modern world, a person is bombarded with a huge flow of information, and any company has only a few seconds to interest a potential client. How to attract his attention?

First of all, people always look at the visual component. It is the first thing that attracts and catches the eye. We will talk about it today.

Colors

You've probably encountered a site that, for some the benefit of using our student database unknown reason, makes you want to leave it. It seems to have style and no obvious flaws, but it's inconvenient to use, and it's unpleasant to stay there for a long time.

It's all about color, don't underestimate it. It causes an immediate emotional reaction that happens faster than the mind can process information. We may not understand what exactly influenced our first impression of a website, but at the same time, we experience positive or negative emotions from the first seconds. This is because each color evokes certain associations and affects overall perception. Let's look at some basic colors and see how it works with examples.

Red is associated with energy, passion and luxury. In web design, it is used to emphasize important elements. This color is used in advertising food or, for example, cosmetics
Blue evokes trust, is associated with stability and professionalism. It is usually used by IT companies, banks and educational institutions.
Green color reminds of calmness, nature and freshness. It is often chosen by producers of organic cosmetics and healthy food.
Yellow color evokes associations with the sun, joy and optimism. It is used in children's products, on the websites of online stores.
Orange is a combination of the passion of red and the optimism of yellow. It is used in the entertainment industry and fitness centers.
Black can evoke different associations depending on the combination with other colors. It is often used in the IT industry, car advertising and luxury brands.
White color helps to add “air” and improve readability.


Space and indents

White space in design is your indispensable assistant in reducing the cognitive load on users and drawing their attention to important elements.

Indents play a key role in providing a clear structure and easy perception of information. The rule states that internal indents should be smaller than external ones, this allows visitors to easily navigate the semantic blocks.

Forms and their perception

Shapes have a significant impact on our perception and psychological state. Right angles and strict lines evoke associations with strength and stability, while rounded shapes and smooth lines symbolize movement, softness and friendliness.



Fonts

Fonts also play an important role in the perception of advertising, and although they are not used in all advertising materials, knowledge of their specific use is necessary for creating effective communication.

If you want users to quickly find the information they need, the font should be easy to read, simple, and not too thin or fancy. Avoid squeezing or stretching the text, as font designers usually already have an optimal spacing between letters. It is also not recommended to tilt or change the shape of letters without a good reason, as this can make the text less readable.

This strict approach to choosing a font is explained by the fact that adults do not read letters completely, but run along their tops, which speeds up the reading process. If they cannot quickly run through the text, this reduces the effectiveness of information perception.

When choosing a font for your ad, consider the following key parameters:

- Appropriateness: the font should match the theme of the product being promoted. For example, the font for a poster for a children's clay modeling workshop and a tour of medieval castles will be different from the font for advertising a business conference.

- Harmony: Use two or three different fonts that go well together and highlight the theme of the event. Avoid overly complex or unusual fonts that may make it difficult to read.

-Emphasis: Highlight key information such as the event title, location, dates and times, and organizer contact information. Use contrasting colors or bold fonts to emphasize important details.



Of course, we have only considered the main aspects of the design of Internet products. In order to skillfully apply all the methods and effectively influence the user's perception, it is necessary to delve into the study of the issue using specialized books or training programs. However, even if you are not involved in design and design, this knowledge will help you avoid mistakes in the future, analyze existing projects and better understand the work of professionals.