Multiplatform
There is no doubt that in 2023, multiplatform will be in trend. Even if you have adapted to the new conditions and continue to promote your business through Instagram, it is not a fact that future buyers will not experience problems due to restrictions. To successfully attract new customers, you need to promote on VKontakte. You can no longer find Instagram pages through Yandex search, you should create a VK community - only then can you stay visible. The same applies to mapping services such as Yandex.Maps or 2GIS - links to Instagram have also been removed from them. To see them and go to the profile, you need to connect to a VPN, and this often causes difficulties.
The logical conclusion is that any company needs a VK community, and it is also desirable to promote in Telegram, Zen, Odnoklassniki - of course, if the budget allows.
Clip presentation of information
Internet users review a lot of the benefit of using our student database monotonous materials every day, they start to react worse to news, and it is not an easy task to hold their attention. The unavailability of certain social networks has also begun to play a major role. Users have many important things to do, and they have no time to study publications that are not of obvious interest. Incidentally, this has greatly influenced the growth in popularity of reels and clips. Static content is more conveniently presented in blocks – this way it is easier to digest. At the same time, infographics remain highly popular.
Reduced attention to text has also affected the appearance of targeted ads on VKontakte. The entire text in the ad now takes up a couple of lines, most of it is given to the banner, therefore, the graphics need to be made as expressive as possible.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
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Organic SMM
This type of promotion is based on social network algorithms and does not require purchasing ads in targeting. Considering that Russian companies can no longer place ads on foreign sites, the need for organic promotion is growing. However, this is not the main factor.
Each social network strives to develop such a system of recommendations so that publications in the feed meet the needs of a specific user to the greatest extent. In 2022, Odnoklassniki switched to a new algorithm for ranking publications, VKontakte announced a large-scale improvement of the feed. Well, the key point is that short videos are trending, the display of which is carried out thanks to those same recommendations. The same applies to Zen.
Similar trends also affect commercial activities. Getting to the top gives a lot of advantages: a quality post can interest a large audience no worse than a targeted ad, but it will not cost you anything. It is quite logical that in order to increase sales, you need to strive to create a lot of interesting materials. The more people respond to your publications, the easier it is to promote the brand.