The most common mistakes in Email Marketing

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It is key to ensure the reliability of the bounce rate. A very high bounce rate means that the database is not up to date. Email services can determine that a company's problems are due to a purchased or unpolished database. A high bounce rate means that they are not taking things seriously when it comes to sending emails. The most common email marketing bounce rate mistakes can be deeply damaging to brands. An acceptable bounce rate: the most common mistakes in email marketing Having emails that have not been sent in their entirety or that have not reached their destination is detrimental to reputation . It affects both the sender and the server. Maintaining a low bounce rate is very important for the development of this marketing strategy . It is generally recommended to have a bounce rate of less than 5% for each campaign that is sent.


This way, you can ensure that any strategy will freight forwarders brokers email lists yield good results. bounce rate can be a big problem if they are not addressed in advance and in time. Most common mistakes in email marketing bounce rate Among the most common email marketing bounce rate mistakes are the following, which should be avoided at all costs to obtain the best results: 1.- Poor quality database Poor quality database Even in 2021, followers, databases and likes are still being bought. These are very common practices in the digital world that end up being very damaging to brands and their interests and objectives. When we talk about a bad database, we are talking about the GDPR . A number of questions can be asked to determine whether a database is of quality. A database should contain the following aspects: Name.