Learn how foreign trade works for small businesses

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It is quite common to think that trading abroad is only for large companies, but this is nothing more than a myth. With globalization and the ease of communication through technology, it has never been easier to relate to the outside world, and foreign trade for small businesses has become increasingly strong.

In this post, we’ll talk a little about this type of business. So, if you’re interested and want to know more, keep reading.

What is foreign trade like for small businesses?
The export figures for small businesses are actually very low and only represent 1% of the total . This happens for two main reasons: the first is the lack of information among business owners and the second is that the vast majority always start out focusing on the domestic market.

Brazil still does not invest as much in botim database trade as it should, and this applies to companies of all sizes. The fact that smaller companies believe that this market share is not for them can harm them — and a lot. As a result, they end up missing out on good business opportunities and, consequently, growth.

However, it is important to understand that, in times of financial crisis — which the country is currently experiencing — exporting products can be a good option for smaller businesses, which are normally the first to close their doors in a scenario like this.

For this investment to really bear fruit, you need to plan with the utmost caution and evaluate all the factors and opportunities that the market offers. After all, not all of them are suitable for your business, no matter how good they are.

This combination of exports and small businesses has become so important that the Brazilian government has already begun investing. The president of the CNI (National Confederation of Industry) and the minister of the MDCI (Industry, Foreign Trade and Services) signed an agreement in which they commit to helping these companies — around 474 — to make their first export by April 2018.

The scenario looks very promising and, to help you become part of this market in the best way possible, we will give you some good tips on how to start exporting your products and services !

How to expand your business abroad?
Participate in events in other countries
A great way to learn how your niche is developing in another country is by attending events on the subject. Trade fairs, seminars and conferences abroad are great ways to explore the market before starting to sell.

It is a way to learn about consumer behavior, whether the foreign market already has a large number of companies that supply the same product and how yours can stand out from the competition. It is a way to adapt your product so that it is well received.

Do digital marketing according to language
If you intend to invest in exports, then you also need to focus on marketing targeted at the country in question. For example, if your company has a website and a blog, it is necessary that these means of communication and content are also produced in a foreign language. The ideal is to create another website and another blog focused on the population of a specific country.