It estimates how much customers will spend on their relationship with a brand over their lifetime. For example, theoretically, if someone buys a Ford and likes it, they should buy at least one more. This metric goes beyond just marketing. CLV can be an indicator of product success. If your CLV is rising, you might consider expanding your product line. If that number drops, you might need to consider another product or market type.
CLV is really about the status quo. If the number starts to fall, you need to determine cameroon phone number data why that is happening. Has the market changed? Is it more competitive? Maybe your brand changed its marketing strategy, and that is affecting CLV. Or perhaps you have not modified it in several years and need to make the effort. SaaS Marketing Success Cases Consider three examples of SaaS companies that used metrics to grow their businesses.
It serves as a novel or screenwriting tool, as well. Squibler managed to increase its new users to 4,500 per day after just eight months in business. They did this primarily using a well-written blog. With the help of the blog, they were able to secure a large number of backlinks that drove traffic to their website.