How to build a prospecting list? Learn the best techniques.

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When it comes to active prospecting and complex sales, lead lists are always part of the conversation.



This tool speeds up the work of the sales team, as it directs efforts and qualifies potential customers at the same time.



See how to build your own prospecting list.



1. Mind maps
Mind maps were created by writer Tony Buzan with the aim of student database the most of the brain's creative potential. It is no wonder that this methodology is widely used by startups and design firms.

At the center of a mind map is the core, that is, the object of study. From it, branches emerge, which are ideas or assumptions. See:







“Cool! But how does this help me build a prospecting list?”



Create your sales mind map by placing your product at the core. In the branches, specify the solutions and who could benefit from them.



Here's an example we built on GoConqr , a free mind map generator:







The drawing above exemplifies some possibilities of Myrp , our management system.

Use maps in conjunction with Google searches.



2. Google searches with SCL pattern
The best way to find potential customers on Google is using the SCL pattern: Segment + Position + Linkedin.

Use the keywords in the mind map to guide your research and, with that, build your prospecting list. Like this:





3. Ready lists
The easiest way to get a prospecting list is to purchase a ready-made list.

But first, you need to specify the audience you would like to reach, as well as the region.

A good list of leads has registration, behavioral and financial data, of individuals or legal entities.

There are many suppliers on the market and, unfortunately, not all of them are committed to the quality of the prospecting list that will be delivered.

Therefore, make sure the listing contains up-to-date and reliable data.

ACP Market Intelligence uses public and credit bureau databases as a source. We have access to an average of 205 million CPFs and 42 million CNPJs.