call to action
Be sure to insert CTAs like “Sign up now” and “Start your free trial” to drive action while aligning with searcher intent.
#4: Leverage Advanced Targeting Options
In addition to first-party customer data, take advantage romania b2b leads of Google's extensive audience targeting capabilities:
Detailed demographics: Provides you with options such as age, gender, parental status, income level, education level, and more.
Market Audience: A group that Google identifies as actively researching or planning to purchase by category.
Affinity audiences: Use broad interests such as "cooking enthusiasts," "frequent flyers," "sports fans," and more to expand your reach. This is better for the upper funnel.
Custom Audiences: Combine multiple attributes such as demographics, market data, purchase intent, and contextual keywords to achieve precise targeting.
Observation mode: Temporarily display your ads more broadly while collecting performance data while testing new audiences. You can then narrow your targeting for better optimization.
Audience Insights: Compare audience data to your first-party customer base. Identify the demographics and interest characteristics that convert the most.
google advanced targeting example
Advanced targeting can focus ad spend on customers most likely to engage and convert. Continuously improve this process based on results.