Synchromarketing cannot magically increase sales instantly. The main way to use it is to develop and implement a company strategy aimed at balancing demand. It is an integral part of the organization's integrated marketing and is used in emergency situations.
To achieve synchromarketing effectiveness, it is necessary to conduct a deep market analysis, study competitors’ pricing, and carefully assess the advantages and disadvantages of your organization. After these actions, you can develop a strategy for solving the problem and propose specific measures.
Synchromarketing methods
There are certain methods that businesses use to increase demand during seasonal changes. Let's look at each of them in more detail.
Special offers
It is a classic approach lawyer data package to overcoming a decline in demand. It is applicable both in the case of seasonal changes and to stimulate sales in normal times. Offering discounts always attracts buyers - this is a general rule that always works.
To successfully apply this approach, it is necessary to first set the timing of the promotions. It is also important to work with the target audience in advance: it is necessary to motivate people to purchase a certain product or group of products at the right time.
There are different types of stocks, each of which can smooth out demand:
Offering discounts on products when they are purchased in a certain quantity. For example, a customer might get a price reduction on tights if they buy 10 pairs of socks. Alternatively, discounts might be linked to the total purchase amount.
Price redistribution. The ability to receive one free product or service from the list. For example, a customer purchasing plastic windows can receive a free delivery or installation service.
Seasonal discounts. These are very popular among retailers, especially in the clothing and footwear industries. They offer special offers such as end-of-season or post-season collection sales.
Special offers and discounts. This is an effective method that usually helps to achieve results. To achieve maximum efficiency, it is necessary to analyze the market in advance. This will help to avoid potential losses and make discounts a solution to the existing problem.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow