How have you worked on your branding and made yourself known?

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The company has invested in creating an artificial intelligence system that attempts to locate the exact colors we think of through a combination of voice-activated searches.

Without a doubt, a very attractive tool for its main target: architects looking for aaustralia email list color as unique as the idea they have in their heads.

You can find out more information in this Reasonwhy article.

After creating this innovative technology, they presented it at a major event.





Campaign: Presentation of Thermoformed Products, from offline to online
This campaign bears the hallmark of Connext. Together with Knauf Industries (Knauf Group), a company that processes expanded polystyrene and expanded polypropylene, the aim was to introduce R'Kap, a new thermoformed and 100% recyclable raw material.

We created a list of companies we wanted to impact
We designed an online and offline outreach strategy
The offline way: gifting, physical gift
The online route: commercial prospecting and CAED contact methodology
We created a presentation event, together with other complementary companies
We proposed the physical delivery (traditional marketing) of one of the trays to the Purchasing and CSR Managers of the target companies. Along with the trays, a message that tried to generate curiosity with a QR code of a personalized invitation to a webinar presentation.

You can find out the overall results of our strategy with Knauf Industries here.

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Campaign: Did you mean MailChimp? Working the search engines
MailChimp, a software company that allows you to send emails to databases, wanted to work on its visibility and brand image. Although it is a well-known company, its name is easy to confuse.

Instead of running a campaign reiterating the correct name, they decided to follow the logic of “if you can’t beat them, join them” and created a series of fictitious companies with the names that the brand is commonly confused by: MailShrimp, WhaleSynth, NailChamp, KaleLimp, MaleCrimp … and many more.