Building a StoryBrand: Clarify Your Message so Customer Will Listen by Donald Miller

[suhasini523]

To delve deeper into the art of StoryBrand, Donald Miller shares his techniques and methods to truly connect with customers, engage them, and help them understand all the benefits of your company's products and services.

With this book, Miller aims to help business leaders and marketing professionals learn the real reasons why customers buy and how to simplify brand messages so they reach more people and generate greater impact.

This book is ideal for a marketing director of a multinational, a small business owner or an entrepreneur of a small online store.

Brand building is a discipline and as such can be learned and sudan business email list developed based on various techniques that Donal Miller develops in Building a Story Brand.

Jobs to be done: A Roadmap for Customer-Centered Innovation, by Stephen Wunker, Jessica Wattman and David Farber
Written by Stephen Wunker, Jessica Wattman and David Farber, this book develops practices where the customer is placed as a guide for innovation.

Here you will learn how important it is to know the needs, desires and interests of your customers for the generation of new products and you will understand all the benefits you can generate by developing marketing strategies placing your customers at the center.