How to Create a Sales Funnel on WordPress for Free in 2023

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How to Build a Sales Funnel on WordPress for Free in 2021
Creating a sales funnel in WordPress is an essential marketing technique for any e-commerce business. If you haven’t done so, you could be missing out on potential customers. However, doing this in WordPress involves designing several key pages and anticipating buyer behavior, which can be difficult if you’re new to this strategy.

Luckily, you don’t need any prior knowledge to build an irresistible sales funnel that turns leads into repeat customers. If you already have a WordPress website, all you need are a few plugins, a thoughtful customer journey, and of course, your product.

This post will explain what a sales funnel is and how to malta phone number data one on your WordPress site.

Let's proceed!

Table of Contents view
What is a funnel and why you might need one
In essence, a sales funnel is a customer’s journey from initial contact with your brand to their eventual purchase. The primary goal of a funnel is to convert your leads into buyers, which you do by encouraging them to complete a series of predefined steps.

The exact steps in your sales funnel may vary slightly depending on what you’re selling. However, you can basically boil it down to four stages:

Awareness. First and foremost, a lead needs to be made aware of your brand. They might find your product through a Google search, discover it in a social media ad, or any other marketing channel.
Interest. If the lead is interested in your offer, they move to the next stage of the funnel. This is where they learn more about your specific product or service and purchasing options.
Decision. At some point, the lead will determine whether they want to purchase your product or service. Ideally, they will add it to their shopping cart and proceed to checkout.
Action. The lead completes the checkout process, converting into a paying customer.
To help move a lead through these stages, you might set up landing pages , improve your checkout page user experience (UX), and more. By proactively taking steps to nurture leads instead of just leaving them to their own devices and hoping for the best, you can increase conversions, revenue, and even brand loyalty.

What You Need to Set Up a Sales Funnel in WordPress
To set up an effective sales funnel in WordPress, you will need:

Fast Web Hosting. If you are building an online store, it is smart to host your site on a hosting provider that can handle sudden traffic spikes.
A lightweight theme. Speed ​​is key to driving conversions. If your pages take too long to load, potential customers may abandon them. Therefore, opt for a fast WordPress theme.
A marketing strategy. To generate brand awareness and attract leads into your sales funnel, you need a solid marketing strategy. This can include pay-per-click ads, email campaigns, social media, a blog , or any other technique.
Ecommerce Plugins. Finally, to create a sales funnel, you will need to add key eCommerce functionality to your site with a plugin like WooCommerce . It is also best to install a sales funnel website like CartFlows to help you make rapid progress.
You may also want to use a page builder plugin like Elementor to design high-converting pages. However, you can create an effective funnel using just the Block Editor if you prefer.

How to Create a Sales Funnel in WordPress (In Five Steps)
Now that we’ve discussed the importance of having a sales funnel for your eCommerce site , let’s look at how to create one with WooCommerce and CartFlows. The steps below should be adaptable to any eCommerce site, so feel free to modify them to better suit your store and products.

Step 1: Install key plugins and add your products
If you haven't already, install and activate WooCommerce. Follow the steps in the setup wizard to add your online store details, shipping options, and payment gateways :

Once setup is complete, go to Products > Add New and enter the details of the item you want to include in your sales funnel. Repeat this step for any other products you want to sell: