The Impact of Behavioral Data on Campaigns

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According to Gavin Bridge and Andrew Wallenstein of the Variety Intelligence Platform (VIP+), Amazon is transforming itself into a "retail media network." Amazon now has its own TV, people buy TVs on Amazon, between wearables and its Whole Foods stores, Amazon is able to control the health of the population.

Amazon also just closed its deal with MGM for thousands of movies and albania phone number library TV episodes, much of which will eventually appear on IMDb TV, Amazon's free, ad-supported streaming service. Evan Schapiro and Steven Rosenbaum Disney is perhaps the most diversified after Amazon : Disney’s parks division (a metaverse in itself) is outpacing Netflix, which is losing 2% of subscribers each month.


Netflix’s numbers for January are down, but Disney’s are up. Meta, on the other hand, lives 98% off advertising, and Alphabet 89%. We are witnessing a “new quadropoly”: TikTok is getting in on the act, growing faster than anyone else – this is not just a number, but the epicenter of youth culture . Completely ad-free models are also not suitable for all markets (including the US and European markets, where more and more households are suffering from the economic crisis): Disney has announced an advertising component for its service, and Netflix has no objections to integrating advertising elements in the future.