Modern neural networks are able to read people's emotions with 98% accuracy. For example, Walmart uses artificial intelligence in checkout lines to assess customer satisfaction. In sales, neural networks are often used to improve service.
A striking example is the X5 Retail Group company, which uses artificial intelligence to optimize the layout of goods and advertising promotional materials. This is done based on information about the distribution of customers in the halls. The system gives the staff hints on where to place the cashier. This helps to avoid dissatisfaction on the part of customers.
X5 Retail Group
In working with clients
There are chatbots that help linkedin data package companies establish contact with customers and increase their loyalty. Operators do not have to answer frequently asked questions, as the program does this. Neural networks simplify the process of choosing a product, inform customers about ongoing promotions and discounts.
In addition, bots are able to collect contact information and accept payments. Some AIs do not even require payment. A company can develop its own bot using special services (for example, Pipe.bot, SAP Conversational AI). At the same time, employees do not even need to have programming skills. The chatbot is easily integrated with billing, CRM systems, which helps the company collect information for end-to-end analytics.
According to a study conducted by Intercom , chatbots help speed up customer response times by three times . Moreover, they increase sales by 67%.
For example, the Lucy bot, which was developed by the Czech company Skoda. Thanks to this system, the company increased the conversion of the website by 400%. The bot helped a huge number of clients determine the budget for a car, as well as the purposes for which the vehicle is purchased. By analyzing the users' responses, the program created personalized recommendations.
Other possibilities of neural networks
The DomClick company uses artificial intelligence, which helps to quickly assess the value of real estate. Previously, the organization had to pay third-party contractors. The program analyzes prices in ads, the amounts of mortgage transactions, and generates cost forecasts. This allows the company to save 15 million per year and increase the number of approved applications by 8%.
Sephora (a major cosmetics brand) also uses AI called Beauty Insider. The system records every purchase a customer makes. It also records the frequency with which these purchases are made. This data is then used to figure out when a customer is about to run out of the brand’s products. At that calculated moment, the company sends them an email asking them to make a repeat purchase.