The first thing to keep in mind is that simply opening a profile on a social network, posting and interacting on it is not enough. On the contrary, it is necessary to carry out good management to generate a community to which you can send your messages and correctly measure the ROI.
When we talk about Instagram statistics , we are referring to indicators of profile behavior, level of activity, interaction with other profiles, and content published on the social network.
In this regard, Instagram Insights offers its users important data for better management of their strategies: reach, schedules and age, among many others. This information is valuable for establishing short, medium or guinea business email list long-term objectives, and is available by simply opening a business account on Instagram.
The importance of metrics lies, then, in the possibility of accessing objective information on how the different variables move in order to make correct decisions.
If your goal is, for example, to grow your community or attract more followers, the relevant metric will be the number of followers. But if you are looking to create a brand image, it is important to look at the comments, content and mentions received.
Therefore, it is vital to define a goal and focus on just a few metrics to perform a correct analysis of this social network. Let's look at the metrics that are most used to measure a brand's performance.
Instagram Metrics
Do you know how to access this information? Once you've created your business profile and added all the necessary information, you'll be able to access Instagram Insights: a free tool on the platform that stores the app's basic numbers and allows you to view all the data in real time about followers, posts and stories.