These are variants that are called “Branded Series” .

[muniyaakter]

The Dawn of the New Podcasting: How to Monetize This Evolution of Listeners and Platforms 24

This is the podcast to follow if you want to become a curiosity-producing machine with always something interesting to say.

Branded podcasts can also be a collaborative variant where one show hosts a brand-sponsored micro-format.


An example of this is what the VOIS team told us they helped sri lanka consumer mobile number list create for their client Gianpiero Kesten, host of the podcast “Cose Molto Umane” .

His is a daily podcast that talks about facts, stories and interesting things about humans, science and the world .

A useful, fast and fun podcast lasting about 7 minutes per episode .

To give you some examples, each episode starts with a question, like:

Why do we kiss?
Why do we forget our dreams as soon as we wake up?
Why aren't porcini mushrooms grown?
Is Being Vegan Really Good for the Planet?
With this format, Gianpiero now has over 720 episodes and is constantly at the top of the charts of the most listened to podcasts in Italy, with around 60 thousand followers on Spotify and more than 1 million total listens .

The reason for his great success lies largely in his ability to address, in a light-hearted, yet respectful and precise manner, very varied and general interest topics.

And it is precisely on this playing field that the collaboration with Enel was born .

The Italian multinational energy company contacted VOIS to create a show that would explain the topic of electrification.

To do this, our friends at VOIS involved Gianpiero Kesten from “Cose Molto Umane” , who is a black belt when it comes to explaining complex topics well.

They then inserted into their podcast a series entitled “ Cose Molto Elettrificate ”, consisting of 6 episodes – made in collaboration with Enel – to explain the electrification process.

Well, this very cycle is an example of a “Branded Series” , which managed to collect over 100 thousand views in just under two months from the publication of the first episode.

And it has even proven to be an effective tool in reaching not only a large portion of the target audience (25-34 years old) , but also in debunking the myths that often circulate about the world of electrification.