Create effective PPC campaigns

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Responding accurately to what your users are looking for is the best way to position yourself. To do this, you must create content in various formats and topics that are truly useful and attractive to your audience.

To create valuable content you must take into account your buyer persona , so you will design material based on the stages of the buyer's journey , directing the prospect to acquire a product or service.

Link Building
Link building is a strategy to increase the number of incoming links to our site, also called Backlinks, with which we improve the page ranking of a website and SEO positioning. You can build this type of links in the following ways:

Mention your site on social media and platforms where you post content.
Look for prominent sites such as newspapers or blogs of brands that stand out in your sector, where you can publish your own articles that include links to your site.
Do link baiting . It is based on creating eye-catching content so that users who see it share it on their social networks and that generates backlinks for you.
With Google Search Console you can track the sites that mention and/or link to you.



4.
Paid traffic or Pay Per Click campaigns usually bring potential buyers. You can do them through social ads or in search engines through Google Adwords, Google AdSense or others. Some tips to improve this type of c costa rica mobile phone number list ampaigns are:

– Choose the best keywords for your business
Select terms that describe your business. If you have a physical company, work on local SEO to increase visibility in your region. That is, when a user searches for “company and in city x” in a search engine, your site appears in the first results.

In addition, in the selection process it verifies three aspects:

That the search volume is considerable.
Relevance will indicate how useful the content you create later will be to Google.
The competition should not be high, the higher it is, the more difficult it will be to position yourself in the first results.
– Personalize your campaigns as much as possible
Add all the aspects and information you have about your buyer persona using the different options provided by advertising systems, such as geographic location, age, gender and preferences.