Inbound Marketing: Discover what a Lead is

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Inbound Marketing is a set of strategies to attract, educate and retain potential customers through content that provides them with value. The first step in working with this technique is to generate leads . Below we explain what they are and how to obtain them.

What is a lead?
A lead is any Internet user who is likely to become a customer of a brand and who agrees to provide their contact information, usually through a form. This information is used to create a database, which the brand uses to create marketing strategies.

Unlike traditional marketing or advertising, inbound marketing is not intrusive and does not seek to sell anything at first. It simply focuses on providing relevant and useful information to users, so that they are the ones who approach the brand.

Discover what a Lead is in inbound marketing
How to attract leads?
Surely, on more than one occasion when visiting a website or blog of interest you gave your name and email address to get something in return, such as a subscription to a webinar, a newsletter, to download an e-book, white paper, a template or any other exclusive content. At that moment you became a lead. Have you received more information from the comp cayman islands mobile phone number list any via your email since then, which you find interesting and which also does not try to sell you anything? This is because the company is using Inbound Marketing to accompany you through the sales funnel with valuable content until it considers that you are ready to buy.


Lead scoring
When creating a database, it is necessary to identify the number of possibilities that a lead will become a customer . There may be a user who only registered out of curiosity but does not fit the profile of a potential buyer, but there will also be others who only need a little work to become customers. This is what lead scoring is for , which provides a numerical score to prospects based on their affinity with the product or the stage they are in within the buyers journey.


Lead nurturing
Through automated email sequences, we seek to mature the purchase intention and boost the progress of leads, delivering content according to the stage of the purchasing process in which they are.

During lead nurturing , educational information is initially provided to provide learning, then a problem is posed after which the lead identifies that they have a need. A solution is offered that consists of the product or service.