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As in every new ecosystem, brands are very interested in developing new revenue opportunities: added value for their consumers.The metaverse is no exception and luxury is diving prominently into the subject. The goal is to use this innovation to extend the customer journey, a way to take advantage of the new innovation and attract its target. The hook could work since the luxury industry is characterized by rarity and the ever-increasing desire for contact between a customer and a prestigious brand. The need for recognition but also exclusivity and proximity to the brand that feeds the sector's clientele is conducive to the development of the metaverse.



LVMH was able to illustrate this both in its conferences and through lithuania phone number library the innovations it presented. The presentations by executives from the group's various brands took place in a microverse hosted by Livi, the brand's virtual ambassador, in front of an attentive audience. The various brands presented their innovations, including several related to NFTs. This was the case for Guerlain and Bulgari, the latter of which exhibited a watch with a QR code that leads to an NFT combining a certificate of authenticity on the blockchain and exclusive content.


LVMH is not the only one to have sensed the opportunity that metaverses and NFTs can represent for luxury.