The main mistake that occurs in the development and implementation of aromamarketing is that it cannot be considered a banal tool for manipulation. The use of smells in business has become a practice relatively recently, but during this time, quite a lot of unreliable "facts" have appeared, the most common of which are:
You can bind a client by using scents;
smells encourage people to make a purchase;
Aromas affect people on a chemical level, so they can force them to buy something against their will.
It is important to understand that chinese overseas america data package aroma marketing uses nothing but harmless fragrances that do not harm human health. Smells are intended only to evoke associations, nothing more.
Another significant mistake is the desire of entrepreneurs to increase their income level instead of showing concern for customers. This approach is easily identified at the initial stage of communication between the customer and marketers. If the conversation includes the phrase "make me such a scent that my profit will increase several times", then this only means that the businessman is only interested in his income. Scents do influence people's behavior in stores, but not so much that they start buying everything as soon as they approach the counter. Smells are an important, but not the main component in the decision to buy.
Experts do not recommend conveying the exact smell of your product, for example, spraying woody odor in a furniture store would be inappropriate. Aroma marketing does not create the fragrance of the product in the store, it creates an image that is close to the buyer. For example, in an expensive furniture salon, the smell of French perfume, cognac or leather is more appropriate.
Mistakes in aroma marketing
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It is also a mistake to focus on your own taste in aromas. Your main task will be to find the bouquet that will work effectively in a specific segment at the right time. You do not need to choose the smell that you personally like.
You shouldn't buy low-quality equipment for room aromatization. Unverified Chinese analogues can only harm. The desire to save money causes unpleasant associations among visitors to the shopping center. But there is an exception to the rule when unpleasant odors are necessary for the business owner. For example, with the help of a bad fragrance, Disneyland shortens queues, and in one American state, fines are soaked in hydrogen sulfide so that they are paid faster.
Scent marketing creates scents to attract customers in order to increase profits. But it should be kept in mind that only proper customer focus will help to increase income.
Frequently Asked Questions About Scent Marketing
Scent marketing creates sensory stimuli inside premises to attract customers. At the same time, the created favorable atmosphere increases the likelihood of spontaneous and unplanned purchases. In modern business, scent marketing should be an integral part of the company's development strategy.
How to use scents effectively?
The human brain is designed in such a way that the processing of odor occurs primarily at the subconscious level, so it is precisely restrained aromas that are more effective. After determining the desired scent, you should think about its placement in the store. With the help of a subtle aroma, you can reduce the conflict of buyers, improve their perception of quality.
Should gender differences be taken into account?
When choosing fragrances, it is very important to take into account gender differences. If a women's clothing store is dominated by "ladylike" fragrances, then the fair half of humanity is highly likely to make unplanned purchases. But if the smell in the store does not match the gender, then most likely there will be no purchase.
Use synthetic fragrances or natural ones?
Modern perfumery is 95% made up of artificial components developed in special laboratories. Of course, there are also masters who create scents only from natural raw materials collected in the field and distilled. In this case, the choice of scents will be smaller, and the services will be more expensive. In addition, synthetic scents are completely harmless, while natural ones can cause