There are three basic stages to creating an online school for children:
Creation of an idea
Product development
Product packaging
Let's consider each of them in detail.
Initial stage
Before you start a business, it business owner data package is important to have a clear idea of what you want it to be. Start by forming this picture in your mind, and then write down your future project on paper. The first thing you should do is choose a niche. The broader it is, the more competitors there are and the more difficult it will be to stand out in the market. To distinguish yourself from your competitors, it is recommended to narrow it. For example, a broad niche can be related to cooking classes, and a narrow one can be classes for preschoolers, cake making or healthy eating.
Many new entrepreneurs overlook the importance of setting goals and a mission for their project, thinking that only large corporations do this. However, understanding them is essential for both you to develop a growth strategy and for potential customers to make positive or negative purchasing decisions.
Stages of opening an online school
Source: shutterstock.com
If you already have a clear idea of your business, it is important to describe your target audience (TA) in detail. For example, an unsuccessful example of a TA portrait for photography courses: women aged 25 to 35 with an average income. This description is too general. The more accurately you present your audience, the more effective your advertising will be, and the faster your TA will be able to find you among competitors. Consider age, location, gender, marital status, presence of children, pets, level of education, occupation, interests, income, goals and any other criteria relevant to the future project.
The same photography courses can be aimed at the following target audience: high school students living in the regions, interested in obtaining an additional profession without interrupting their studies, not making spontaneous purchases, preferring discounts.
Product development
An important element of your product is the curriculum. By analyzing the needs of the target audience, you define the goals for which people will study at this school. It reflects the client's path to achieving the set benchmarks. For example, if you plan to prepare a person for the Unified State Exam in mathematics, you need to include the main topics of the school curriculum in this subject in the course, as well as conduct psychological training and organize trial exams.
Once the overall course structure has been developed, each block can be filled with relevant content, including theoretical material, tasks and tests of varying difficulty.
The choice of online training format depends on your declared niche. For example, to master the basics of content marketing, you can use articles from the newsletter, but to study car repair, you need to