Looking to the future, Russ sees huge potential for custom GPTs in marketing. He envisions more advanced, specialized GPTs that can handle complex tasks and provide more valuable insights. As competition jordan email list in the AI space intensifies, we can expect to see improvements in functionality and ease of use.
We may even soon have GPTs trained to specialize in advanced sales techniques or marketing strategies. These AI assistants can become affordable virtual employees capable of producing first drafts of a variety of marketing materials. While they won’t replace human creativity and decision-making, they can significantly increase productivity and allow marketers to focus on higher-level strategy and innovation.
One potential development is integrating voice interfaces with custom GPTs. Imagine having a spoken conversation with your AI assistant, each with its own unique voice and personality. This can make interactions more natural and efficient.
Russ Somers is VP of Marketing at Quantified.ai, an AI simulator for salespeople in the life sciences, insurance, finance and technology industries. He is also a songwriter. You can find him on LinkedIn.
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Customizing the future of GPT in marketing
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