By paying attention to some criteria, you can more effectively identify a client:
Product knowledge: It is preferable that the consumer is already familiar with the product and benefits from it.
Significant improvement in performance. Clients who have achieved significant results are more inclined to cooperate. Their experience will increase the attractiveness of the case for the target audience.
Large brands. Trademarks that occupy leading positions in their industry are more attractive to the audience. If your client is popular, you will be able to create a more trusting relationship with the target audience.
Disappointed consumers of competitors' architect data package products. Working with customers who were dissatisfied after interacting with competitors allows you to highlight your advantages and strengthen your position in the market.
Field of activity. It is better to choose projects from those areas with which you often interact, strengthening your expertise.
The next step is to collect the consumer's contact information.
Coordination with the client
It is important to make sure that the consumer is ready to cooperate. This can be done through a letter, a phone call or communication in a messenger. It is necessary to clearly describe what steps the client needs to take, as well as to emphasize the benefits of cooperation.
Let's look at a sample message:
Hello [client name].
We are developing a case in which we plan to share the fascinating story of your company. Are you interested in cooperation?
To create a complete case we need the following information:
high resolution logo;
photos of team members, office, production (cases with images make the story more attractive to the audience);
Key metrics before and after.
The case will be developed as follows:
let's have a conversation with [team member];
using the collected information we will create a unique case;
let's clarify the details;
We will send you a preliminary version for approval;
We will accept your comments, make adjustments and publish the finished case;
Let's start actively promoting the material.
We will need about a month to complete the work. Are you satisfied with these conditions?
Thank you for your understanding, we look forward to your response.
Sincerely,
[post author].
When discussing the details of cooperation, it is important to highlight a number of benefits that the client will receive from participating in the case. Here are some key points:
Increased reach. The organization's name will be mentioned with a brief description of the project. This approach will significantly increase recognition and attract the attention of potential clients.
Formation of personal brand of employees. Quotes of team members will be included. This will improve their reputation and make employees more recognizable.
Special conditions. Discounts on a product or service will be offered. This will interest the client in cooperation.
External links. Using an active link to the client's site in the case will improve ranking.
These benefits will not only make your job easier, but will also create an incentive for the client to cooperate.
Coordination with the client Case Study