Let's look at the different colors in marketing and their meaning.
Red
Red is used in marketing to attract consumers' attention, highlight limited-time discounts and promotions. This shade is used in marketing campaigns for cars, alcohol, underwear, and also acts as a marker and call to action on various signs and buttons.
The popularity of red in advertising is due to several characteristics of this color:
stimulation of appetite (that is why red is widely used in the fast food industry);
highlighting the urgency of certain actions for users;
associations with sales and special offers;
increased heart rate and pulse.
Some well-known brands that use red physician data package as their primary color include YouTube, Puma, MTS, KFC, and MyTarget.
Black
Black gives an aura of mystery and sophistication to advertising, making it a popular color among luxury brands. It helps buttons and text stand out against a light background, emphasizing contrast. When using black as a primary color, it is important to make other content elements contrasting to maintain readability.
Black fits perfectly into the creation of videos and brochures advertising cars, watches, alcoholic drinks and gadgets.
The psychology of black color in marketing includes the following aspects:
associated with the concept of luxury and influence;
encourages the client to purchase the advertised product;
Suitable for use as a background.
Black is the main shade of such famous brands as Boss, Nike, Chanel, and also Beauty Studio Serge Klimov.
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White
White is easy to combine with various shades. This color is associated with purity, safety, freshness and modernity.
In the context of color psychology in marketing and advertising, white helps to focus attention on details, which makes it preferable for landing pages. However, it does not evoke associations with importance and urgency. Therefore, it is better not to use it for call-to-action buttons. White is widely used in advertising pharmaceutical and eco-friendly products, as well as clothing and health products.
The psychology of white color includes the following aspects:
used as a dominant color;
can be used as a background on landing pages and multi-page sites;
It is difficult to overdo it with white color, it can be used in large quantities;
used to highlight important information.
Characteristics of colors in marketing - white
Source: shutterstock.com
White is used as a background color by brands such as Adidas, Sony, Chanel and BEEXIST.
Blue
In an effort to gain consumer trust, especially when the product cannot be physically touched, companies resort to using blue in advertising campaigns. This approach is widely used by online services, payment systems, banks, water, cosmetics, health products and tour operators.
Blue color has the following characteristics:
relaxes;
more often attracts men;
Not suitable for food products.
Some well-known companies that use blue in their branding include Ford, Gazprom, Russian Post and RTL.
Green
Green is associated with a refreshing effect, ecology and a healthy lifestyle, which makes it attractive for highlighting call-to-action buttons in advertising materials. Manufacturers of food products, household chemicals, pharmaceuticals and environmentally friendly products use green in their campaigns.
Some key characteristics of the color green in advertising:
evokes associations with growth and development, health, money;
creates a relaxing effect on the eyes;
attracts attention.
Brands that have successfully used green include: Tic Tac, Subway, Lacoste, Xbox, Heineken, Android and Fairy.
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