Who is this? A key account manager is a top specialist who generates the company's main profit. This is not an ordinary salesperson; the range of his job responsibilities is much wider.
What does he do? A competent specialist does everything to make key clients feel as comfortable as possible. His responsibilities include negotiations, strategy development, and customer retention.
The article explains:
Who are key clients?
Key Account Manager Responsibilities
Briefly about the responsibilities of a Key Account Manager
Difference Between advertising data package Key Account Manager and Sales Manager
Key Account Manager Skills and Abilities
Where to Find a Good Key Account Manager
Sample pool of interview questions for the position of Key Account Manager
How to Become a Key Account Manager
7 Common Mistakes Managers Make When Working with Key Clients
Key Account Manager Frequently Asked Questions
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
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Who are key clients?
According to the Pareto law, 20% of customers account for 80% of the profits received. In this regard, the activities of the sales department of any company are focused on attracting this small category of buyers, which provides the greatest income. These so-called key customers are of particular interest to the company. Why should all employees pay special attention to this audience?
Key clients
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The main reason is that properly organized work with key clients is an important factor in the continuous and successful development of any company: