Anticipated marketing decision evaluation

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Anticipatory marketing works because it addresses a key aspect of consumer behavior that many marketing strategies ignore.

According to the DISC personality assessment, about half of all people are slow decision-makers. Traditional marketing and sales strategies often cater to fast decision makers, those who make buying decisions quickly.

However, people who are slower decision-makers—like McGowan herself, who describes her buying process as involving multiple steps of consideration, discussion with others, and potential changes of mind—often need more time and information to do Make a decision.

Anticipatory marketing can create a longer runway to accommodate quick and thoughtful decision-makers. This inclusive strategy ensures you’re not wasting money by failing to engage with a large portion of your potential market. The result is higher conversion rates and more qualified leads who have had time to fully understand your offer and be ready to buy.