Measuring advertising success: metrics and KPIs

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What to measure and how?
Various indicators are used to analyze the effect of targeted advertising. The main ones are CTR (the ratio of the number of clicks to the number of impressions), conversion (the percentage of users who performed the target action), CPA (the cost of attracting a client) and LTV (the lifetime value of a client).

It is important to track not only the final results, but also the sales funnel in order to understand at what stage potential customer losses are possible and how they can be minimized.

Building reporting and adapting strategy
Based on the analysis of the collected metrics, a report is generated that provides an understanding of the success of the advertising campaign. Attention should be paid not only to quantitative indicators, but also to a qualitative analysis of customer feedback and their interaction with the brand.

Based on this data, the targeting strategy can be adapted to be even more effective in future campaigns.
Real case: working with targeted advertising
Let's consider a real case of using targeted advertising. A Moscow-based belize whatsapp number data
benin whatsapp number data company working in the field of cosmetic services launched an advertising campaign on the social network VKontakte, aimed at a female audience aged 24 to 35. The peculiarity was that advertisers used not only demographic data, but also an analysis of the interests and habits of potential clients.

The campaign results were impressive: a 40% increase in service requests with a 25% reduction in contact cost. This outcome was made possible by fine-tuning targeting parameters, testing various creatives, and closely monitoring advertising performance analytics.

Based on the data obtained, the company was able to further optimize its advertising strategies and continue scaling its business.

Conclusion
Targeted advertising is not just a trendy marketing tool, it is a necessity for businesses seeking maximum engagement and loyalty of their target audience. Understanding what targeting is and the proper implementation of this practice can radically change the performance indicators of any advertising campaign.