The result of the context + quiz combination

[sohanuzzaman57]

I made a quiz only from simple, basic questions. Step by step, the quiz completes the application: area, whether to add a veranda, layout, additional options and urgency of the order.
Offered a gift to choose from before asking for contacts to reduce the refusal rate at the last step of the quiz
During the first test week, 8 applications were received through the quiz, of which 1 went on sale within two weeks after the first contact.

Fact #1: Before installing the quiz, the cost of an application was 3,000 rubles. Very expensive for this niche. After installing the quiz, it was 1,000 rubles.
Fact #2: We started with an economy option, but ended up selling a oman phone number list premium-segment sauna for 1+ million rubles with the help of a quiz.
After a month of promotion, we relaunched contextual traffic directly to the quiz and in two days the cost of the application broke the lower limit of 1,000 rubles.

Fact #3: The cost of the application after the reconfiguration dropped to 430 rubles.
Result: higher conversion, lower cost per lead, sales for 1+ million rubles
Improved website conversion from 1% to 2%. With the help of the quiz, we made the largest sale in 3 months of contextual advertising.
Reduced the cost of a lead from 3,000 rubles to 430 rubles.
Sold a premium-segment bathhouse for 1+ million rubles based on a quiz request.
Conclusion: The quiz helped interact with the 45+ audience, although there is an opinion that the quiz is only for a young audience. This is a myth, if you set up a quiz correctly, it interacts equally effectively with visitors of different ages