10 tips from the 2018 Inbound Marketing Report LATAM

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The recent figures published by HubSpot on the state of Inbound Marketing 2018 in Latin America offer fresh and interesting information for you to take into account. Let's analyze 10 of the tips from this report, so you can apply them to your plan right now.

1. The effectiveness of the company's marketing plan
When company CEOs were asked whether they considered their strategy to be effective, 75% of those with an Inbound plan responded positively, compared to 62% of those who still use traditional promotion techniques.

Of course, this is not surprising, as Attraction Marketing has proven to be useful not only in attracting customers, but also in significantly reducing costs. Therefore, decide to implement this set of techniques in your strategy, to obtain better results.



2. Inbound Objectives
The top 5 are as follows:

-Improve SEO positioning: 59%.

-Marketing Automation: 52%.

-Create blog posts: 47%.

-Distribute content: 41%.

-Create interactive content: 38%.

If you pay attention, all the objectives will in one way or another contribute to the success of the main one, which is to improve SEO. Therefore, focus your plan on creating optimized content in various formats, taking advantage of long-range keywords.



3. Inbound techniques and ROI
It is also not surprising that 50% of companies stated that their inbound marketing plans generate a better ROI for their brands. To prove this point, let’s recall another piece of data published by HubSpot a few years ago, which stated that inbound cost 62% less than the traditional method, or outbound.

Again, it only remains to add that it is necessary and even urgent that you consider th azerbaijan mobile phone number list is set of promotion techniques within your business plan, due to each of the widely proven benefits that it brings to companies.



4. Investment in Inbound Marketing plans for 2018
Here are the top 3 results on the amount each company will decide to invest in their strategies:

-$25,000 USD or less: 48%.

-Between $25,000 and $100,000: 19%.

-Between $100,000 and $500,000: 6%.

Since most companies will invest discreetly in this area, it is important to remember that inbound marketing generates less costs than traditional marketing. Furthermore, before allocating your budget, document your plan to know exactly what items are included in it and how much you will estimate for each one.