the company said at the launch

[muniyaakter]

They use these feelings to trick you into thinking that the return of that product to the market is an opportunity to relive what the original product meant. Adapting the past to the present : Although retro products can therefore have their good push starting from a simple nostalgic hook, the winning strategy turns out to be an adaptation to modern times. Nokia's communication is an example of this. “In a world obsessed with increasingly efficient, ultra-thin and feature-packed smartphones, the 3210 is for those who want to detox from too much technology and get back to being present in their lives , ”.

Their product has been improved compared to the past , with a uae consumer mobile number list more powerful memory, 4G connection and the ability to play mp3 files. The rest, such as the camera at only 2 megapixels, has been strategically left as is. More well-delivered nostalgia shots : Of course, the idea of ​​launching products that hark back to the past is not unique to Nokia. You are just one of the most recent examples. There are many more brands that consider it an effective strategy, exploitable in various ways. To coincide with the release of the “Stranger Things” series , Coca-Cola relaunched New Coke, a 1985 version of its classic drink.

It was a well-timed move, designed to appeal to fans both old and new thanks to the popularity of the 1980s-set series. Those of you who have been to Marketers World will remember our photography partner, the team at Fujifilm with their Instax Mini. Well, that camera is another example of the phenomenon being a success. The Mini 90 model in particular is a mix of vintage design and modern functionality. Barbie , the 2023 movie, wasn’t just an attempt to bring attention to the brand. The entire plot was built on a nostalgic hook towards 2010s pop feminism, combined with a push towards modern desire for emancipation.